At Egg Farmers of Canada (“EFC”), we are committed to protecting your privacy and support a general policy of openness about how we collect, use and disclose your personal information.
The purpose of this Privacy Statement is to inform you about EFC’s practices relating to the collection, use and disclosure of personal information that you provide to us through the National Environmental Sustainability Tool (“NEST”).
This Privacy Statement also explains how you can contact us if you have a question about, or want to make a change to or delete, any personal information that EFC may be holding about you. We strongly recommend that you take the time to read this Privacy Statement and retain it for future reference.
For the purpose of this Privacy Statement, “personal information” means information about an identifiable individual, but does not include the name, title or business address or telephone number of an employee of an organization.
What personal information we collect
The personal information collected may include, but is not restricted to, the following:
- Contact information (for example, your name, your farm name, street address, city, province, postal code, e-mail address, telephone number and fax number) that you provide.
- Demographic information (for example, your age, birth date, occupation, lifestyle, household information and egg-related and other consumption habits) that you provide.
- Sustainability information (for example, farm data related to the sustainability assessment questions in NEST (e.g., feed consumption, energy use etc.)) that you provide.
How we use your personal information
The personal information you proactively provide through NEST will be used for the purposes for which you provide it to us, including to provide you with a sustainability assessment. This personal information will only be retained and used by EFC for other purposes if you expressly provide consent for those other purposes.
If you provide consent, information submitted through NEST will be retained and used by EFC for the purposes of administering the NEST database. EFC will also aggregate data collected through NEST for use in communications and marketing. All reporting and sharing of information collected through NEST to third parties outside of EFC and its research partners will be done in aggregated form that shall not include information that identifies a particular farm or farmer. EFC will use aggregated information for reporting on sustainability initiatives, targets, and milestones for the Canadian egg farming industry to the general public, government actors, and other egg industry and external stakeholders, including provincial and territorial egg boards, the Canadian Poultry and Egg Processing Council, the International Egg Commission and similar organizations. For example, EFC will use aggregate information collected through NEST in its annual sustainability report, which is made available to the general public. EFC will use aggregated information in newsletters and other resources published on its website, circulated by email, and in promotional videos. EFC will use aggregated information in domestic and international presentations to external shareholders. EFC may also share aggregate information with provincial and territorial egg boards upon request for use in similar communication and marketing activities.
When we disclose your personal information
We will not sell, license, trade or rent your personal information to or with third parties. EFC will only share your personal information submitted to NEST with its research partners if you provide consent.
If you provide consent, EFC will share your personal information submitted through NEST with its Research Partners, including the EFC Research Chair in Sustainability and the University of British Columbia Food Systems Priority Research for Integrated Sustainability Management lab (“UBC PRISM Lab”). This information will be shared in an anonymous manner that will not identify specific farmer or farm names. UBC PRISM Lab will use the information shared with it to update NEST’s benchmarking and assessment tools so that the program operates on up-to-date information submitted by NEST users. UBC Prism Lab will also use this information in its egg industry life cycle analysis and research projects. These projects analyze and measure sustainability impacts associated with all stages of egg production along the supply chain.
EFC reserves the right to disclose personal information to a third party if a law, regulation, search warrant, subpoena or court order legally requires or authorizes us to do so.
Knowledge and consent
EFC collects personal information about you only when you voluntarily provide it. Unless the purposes for collecting personal information are obvious and the individual voluntarily provides his or her personal information for those purposes, we will seek consent for the use or disclosure of your personal information at the time of collection or after the information has been collected but before use (for example, when we want to use information for a purpose not previously identified).
The form of consent that we seek, whether it is express or implied, will largely depend on the sensitivity of the personal information and the reasonable expectations of the individual in the circumstances. In some cases, consent may be implied where the purpose for collecting, using or disclosing the personal information would be considered obvious and the individual voluntarily provides personal information for that purpose.
We will not, as a condition of the supply of a product or service, require you to consent to the collection, use or disclosure of information beyond that which is required to fulfill the purposes for which the information is being provided by you. However, your voluntary provision of additional information helps us to improve the NEST database and the sustainability information and services offered through NEST.
You may withdraw consent at any time, subject to legal or contractual restrictions and reasonable notice, by contacting us.
How we protect your personal information
EFC makes all commercially reasonable efforts to ensure that the personal information that you provide to us is protected against loss and unauthorized access. This protection applies in relation to information stored in both electronic and hard copy form. Access to your personal information is restricted to selected employees or representatives. In addition, EFC employs generally accepted information security techniques, such as firewalls, and access control procedures to protect personal information against loss and unauthorized access.
Retention of your personal information
EFC retains your personal information only for as long as is necessary to fulfill the purposes for which it was collected and to comply with applicable laws.
Accessing and updating your personal information
Upon your request, we will make all commercially reasonable efforts to make the personal information that we hold about you available to you. In certain limited circumstances, such as where the information is prohibitively costly to provide, the information contains references to other individuals, or the information cannot be disclosed for legal or security reasons, we may not be able to make all of the information that you have requested available to you. You may request access to your personal information by contacting us.
You can help us maintain the accuracy of your personal information by contacting us and notifying us of any changes to this information.
Cookies, related technologies and analytics
EFC may automatically collect information about your use of NEST using cookies, tags, beacons or other technologies. Data collected through such technologies may include data related to a user’s device/browser, IP address, and activities while using the NEST site. This data is used to measure and report statistics about user interactions on NEST.
Most web browsers allow you to disable or delete some or all cookies from your computer or device, to prevent cookies from being recorded, or to receive a warning before they are recorded. If you delete or disable cookies or prevent them from being recorded, your use or ability to access certain functionalities on NEST may be affected. For an overview of how to block or delete cookies on the most common browsers, please visit http://www.allaboutcookies.org.
When you use NEST without deleting or disabling cookie files or preventing them from be recorded, you implicitly consent to the collection, use and communication of the information required to implement these functionalities.
If you have reason to believe that EFC may have failed to comply with this Privacy Statement, you may make a complaint by contacting us.
Links to third-party sites
Changes to this Privacy Statement
EFC reserves the right to modify this Privacy Statement at any time without notice. The Privacy Statement posted at any time or from time to time via NEST shall be deemed to be the Privacy Statement then in effect.
In the event you have any questions about this Privacy Statement or for any of the other reasons indicated above, you may contact us at the addresses below:
Egg Farmers of Canada
Attn. Chief Privacy Officer
21 Florence Street
Egg Farmers of Canada is the trade name for Canadian Egg Marketing Agency, which was established December 15, 1972 under the Farm Products Agencies Act.